November 14, 2025, marks a significant milestone for Allana and Mekong Frozen Foods as Allana's tray-packed meat products become available for the first time on the e-commerce platform Sendo Farm, officially reaching end consumers directly in Vietnam.

Bringing products onto Sendo Farm not only expands the distribution channel but also demonstrates Mekong Frozen Foods' strategic direction to increase the presence of the Allana product line in the domestic market. This launch focuses on steak and sliced meat products - convenient options for family meals such as stir-fries, hot pot dipping, or quick daily preparation.

Allana's tray-packed meat products are highly regarded for their low-fat, high-protein characteristics and consistent quality. These are the factors that Mekong Frozen Foods always prioritizes, bringing them to customers to meet the demand for safe, nutritious, and convenient food. The appearance on Sendo Farm helps consumers easily access and select products, especially young customers who enjoy online shopping and prioritize standard, pre-packaged food.

During the launch, Mekong Frozen Foods is also implementing many attractive programs exclusively for buyers on Sendo Farm. These offers not only give consumers the opportunity to experience the products at great prices but also contribute to increasing brand recognition and trust for the Allana brand in Vietnam.

The event of Allana's debut on Sendo Farm is an important move in Mekong Frozen Foods' retail market expansion strategy. We will continue to maintain product quality, expand our portfolio, and implement practical programs to bring Allana products even closer to Vietnamese consumers.