The Vietfood & Propack Vietnam 2025 Exhibition took place from August 7th to August 9th, 2025, at the Saigon Exhibition and Convention Center (SECC), attracting thousands of visitors and businesses in the food and beverage sector. This year, Mekong Frozen Foods was honored to collaborate with Allana to participate in the event, showcasing and introducing many new products slated for distribution in the Vietnamese market.

Throughout the three days of the exhibition, the Allana and Mekong Frozen Foods booth garnered significant interest from distributors, partners, and industry businesses. The highlight of the event was the range of high-quality buffalo meat products-a key product group that Allana is strategically focusing on introducing heavily into the Vietnamese market in the near future.

In addition to product introductions, the Mekong Frozen Foods and Allana teams held numerous direct meetings and exchanges with strategic partners, opening new opportunities for cooperation and strengthening relationships with major domestic distribution units. This marks an important step in promoting Allana's presence in the Vietnamese market while expanding the portfolio of high-quality products available to consumers.

The interactive activities at the booth also made a strong impression on visitors. The dishes prepared from Allana buffalo meat offered unique flavors, allowing customers to clearly perceive the quality of the ingredients and the processing standards that Mekong Frozen Foods is committed to bringing to the market.

A representative from Mekong Frozen Foods shared: "Vietfood & Propack Vietnam 2025 was a resounding success for Mekong Frozen Foods and Allana. This event affirmed our commitment to bringing the best food solutions and internationally certified imported ingredients to the Vietnamese market. We sincerely thank all partners and customers who visited our booth. We believe that the exchanges and collaborations established during the three days of the exhibition will soon be realized, contributing to the development of Vietnam's food industry."