On April 13, 2026, at Hai Phong Port, Mekong Frozen Foods officially received the first shipment from Minerva Foods, marking the brand’s debut in the Vietnamese market.

As the pioneering distributor introducing Minerva Foods products to Vietnam, Mekong Frozen Foods aims to provide the market with a wider range of choices while enabling local partners and consumers to access internationally recognized products that meet high standards of quality, safety, and nutrition.

This shipment focuses on the PUL beef product line - one of the flagship offerings of Minerva Foods - developed around two core values: convenience in use and optimal nutritional content. With its ease of application in food preparation, consistent quality, and strong cost-efficiency, this product line effectively meets the needs of distributors and food business operators.

The arrival of the first container not only carries commercial significance, but also marks the expansion of Minerva Foods’ presence in Southeast Asia, with Vietnam being regarded as one of the region’s most promising markets. 

At the same time, this partnership creates further opportunities for Mekong Frozen Foods to strengthen its supply capabilities, diversify its product portfolio, and further reinforce its position as a trusted provider of high-quality imported food products.

With over 30 years of experience in meat production, processing, and export, Minerva Foods is currently one of South America’s leading beef exporters. Its advanced production systems and stringent quality control processes enable the company to meet rigorous international standards while consistently delivering safe, nutritious products tailored to diverse global markets.

Food quality and safety are at the core of Minerva Foods’ operations throughout its entire value chain. The company applies comprehensive management systems, fully complies with both national and international regulations, and holds certifications from independent global organizations such as GFSI.

Control programs including HACCP, GMP, and SSOP, combined with a transparent traceability system, allow products to be monitored from raw material sourcing to end consumers. In addition, internationally accredited laboratories and continuous monitoring mechanisms ensure that every product meets the highest standards of safety and quality.

The partnership with Minerva Foods clearly reflects Mekong Frozen Foods’ strategic direction of proactively connecting with reputable international brands, aiming to provide the Vietnamese market with stable, transparent, and globally standardized food sources. At the same time, it lays the foundation for a long-term collaboration between the two companies, with plans to expand distribution scale and diversify product offerings in the near future.

According to a representative of Mekong Frozen Foods, the company will intensify the nationwide distribution of the PUL beef product line through its extensive partner network. In parallel, it will continue to leverage its well-invested cold storage infrastructure to ensure strict preservation and transportation standards, maintaining product quality throughout the supply chain.

As consumers increasingly prioritize food quality and origin, the presence of Minerva Foods in Vietnam is expected to contribute to raising market standards while offering more reliable choices to customers.

Through this event, Mekong Frozen Foods reaffirms its role as an effective bridge between international food brands and the Vietnamese market, consistently pursuing a sustainable development strategy built on quality and credibility.